The Other Side Of Double 11 ︎︎︎
双11的另一面：「有一种温暖来自微光」
天猫双11 & 一刻talks 线上线下演讲
在大众印象里，双11是什么呢？各种爆款优惠、零点的拼手速、令人震撼的巨额数字？双11作为全民运动，除这些之外，也有温暖的一面：既是淘宝天猫商家爱心峰值体现；也有小众需求被看见。阿里巴巴携手一刻talks，邀请了6位由商家、小二们组成的演讲者——他们或经历过人生低谷，或为小众残障群体服务，或坚守在自己平凡的岗位。在2021.11.11通过线上线下演讲分享，让更多人看到双11温度的一面。
这次设计的理念围绕着温暖、和微光展开。整体更希望呈现出微光下却能给人以温暖和力量的感受。我想到了清晨，晨曦微露的场景，打破漫长黑夜的那束光就像我们这次的演讲嘉宾所带来的微光。基于此我选择了用场景照片来作为整个设计的基调，用这种更为感性的方式传递情绪。除此之外，我也着重设计了主标题的字体，让它更为贴切的传递出温暖的感受。
这次设计的理念围绕着温暖、和微光展开。整体更希望呈现出微光下却能给人以温暖和力量的感受。我想到了清晨，晨曦微露的场景，打破漫长黑夜的那束光就像我们这次的演讲嘉宾所带来的微光。基于此我选择了用场景照片来作为整个设计的基调，用这种更为感性的方式传递情绪。除此之外，我也着重设计了主标题的字体，让它更为贴切的传递出温暖的感受。
The Other Side of Double 11: "There is a kind of warmth that comes from shimmering"
Tmall Double 11 & Moment Talks Online and Offline Speeches
Tmall Double 11 & Moment Talks Online and Offline Speeches
In the public impression, what is Double 11? All kinds of blockbuster offers, zero points of hand speed, shocking huge numbers? Double 11 as a national movement, in addition to these, there is also a warm side: it is not only the peak embodiment of Taobao Tmall business love; there are also niche needs to be seen. Alibaba joined hands with Moment Talks and invited 6 speakers composed of merchants and primary twos who have either experienced the trough of life, served a niche disabled group, or stuck to their ordinary posts. On 2021.11.11, through online and offline speech sharing, more people can see the side of the double 11 temperature.
The concept of this design revolves around warmth and shimmer. The whole hopes to present a feeling of warmth and strength in the glimmer of light. I think of the scene of the early morning, the light that breaks the long night like the shimmer of our speakers this time. Based on this, I chose to use scene photos as the tone of the whole design, and convey emotions in this more emotional way. In addition, I also focused on designing the font of the main title to make it more appropriate to convey the warm feeling.
The concept of this design revolves around warmth and shimmer. The whole hopes to present a feeling of warmth and strength in the glimmer of light. I think of the scene of the early morning, the light that breaks the long night like the shimmer of our speakers this time. Based on this, I chose to use scene photos as the tone of the whole design, and convey emotions in this more emotional way. In addition, I also focused on designing the font of the main title to make it more appropriate to convey the warm feeling.
