Netease Mail Master IP Design

^{Communication Design}

^{XianYu Metro Literary Exhibition

This Is Bought On TaoBao
RT-MART Children’sPoetry Exhibition
XianYu Mythical Annimals
Tmall The Power Of Tiny Beauty

Tmall The Other Side Of Double 11

︎ WeChat Official Account Design

︎ Infographic

︎ Poster}

^{Brand Identity Design}

^{Obody Branding Design

Maye Brand Experience

Visionary Magazine}

Info

^{︎

︎

︎
︎

︎︎︎back to home}

为什么进行IP的设计？

^{邮箱大师需要与用户有更多情感化链接，在与用户互动中给予情怀和温度，最终实现商业价值。所以我们需要赋予产品人的属性与特征，将产品拟人化，将吉祥物作为载体。}